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عمومی::
استراتژی کسبوکار، راهبرد کسب و کار
Then Bruce asked a momentous question: "What about business strategy?"
As early as the mid-1950s, Ewing Reilley, McKinsey's New York partner and president of the McKinsey Foundation for Management Research, was writing on the importance of strategic planning.3 In 1962 and 1963, the Diebold Group was already consulting on RCA's 'business strategy' in computing.4 General Electric's Jack McKitterick, head of central Marketing Services, had developed notions of 'strategy planning' by 1960.5 And in 1962, Alfred Chandler, at the Harvard Business School from where Henderson was recruiting most of his consultants, published his landmark study Strategy and Structure.
The advertisement explained: In this pivotal position, you will provide analytical support for business strategy development for each of our international business lines; identify and evaluate new international businesses/channels opportunities for Nickelodeon, MTV and VH1; develop and redefine long-term strategic business plans; as well as present new business recommendations to senior management.
A Precarious Business Strategy consulting has seen considerable growth in the period covered by this book.
Taking together academic and more popular literatures, references to the terms 'business planning' and 'business strategy' (and variants thereof) were plateauing by the mid-1990s, after strong growth during the 1980s (Ghaziani and Ventresca, 2005).،
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